Code is cheap. Clarity isn't.
AI can build your app in a weekend. Knowing what to build, making it production-grade, and getting people to actually use it — that takes 45+ products worth of pattern recognition.
That's what we do.
Free. 3 minutes. No email required.
AI tools made building almost free.
And yet — 43% of startups still fail. Not because they couldn't build. Because they built the wrong thing. Or the right thing, with no one to use it.
The gap isn't code anymore. It's everything code can't give you.
I have an idea. I don't know where to start.
You've been researching for weeks. Maybe months. You have a Notion doc, maybe a pitch deck. But turning it into something real feels like a wall.
Most ideas don't need building. They need scoping. We've done this 45 times — we can usually tell you what to build first in a single conversation.
I built something. It's... breaking.
You used Cursor or Bolt or Lovable. It looked great. Then you launched, and things started going wrong — auth issues, exposed keys, database queries that shouldn't be running.
You're not dumb. AI tools are great at starting, terrible at finishing. That gap between prototype and production is exactly where we work.
I shipped. Nobody came.
Product works. Landing page is live. You posted on ProductHunt, told your friends, maybe ran some ads. And... silence.
Your product probably isn't the problem. Your distribution is. That's the most fixable part — and the one most builders ignore.
I need to make it smarter.
You have a working product, maybe even revenue. But competitors are adding AI features. You know you need to evolve, but you're not sure what's hype and what's real.
We've deployed 12+ AI agents in production — voice bots, research pipelines, lead qualification. We know where AI actually helps and where it's just a chatbot with a landing page.
Two builders. One decade. No bullshit.
Aman Jha
For the last 10 years, I've been the person startups bring in when planning isn't cutting it anymore. I've built custom IoT hardware at ₹700, shipped a manufacturing OS driving $15M in revenue, and launched UTMStamp in 13 days. I also run AI research pipelines and multi-agent systems in production.
Gouresh Ramrakhyani
I've shipped 30+ applications and now build Voice AI agents that businesses own outright. At Pratilipi, I built semantic search across 10M+ records. At Fortunekit, I delivered across logistics, fintech, and edtech. Today I build AI infrastructure that runs without vendor lock-in.
Direct Access. No Runaround.
The two people who scope your product are the same two people writing the code. No juniors. No handoffs. No 'let me check with my team.' We've been building together since 2015.
Aman Jha
For the last 10 years, I've been the person startups bring in when planning isn't cutting it anymore. I've built custom IoT hardware at ₹700, shipped a manufacturing OS driving $15M in revenue, and launched UTMStamp in 13 days. I also run AI research pipelines and multi-agent systems in production.
- • ZYOD — Manufacturing OS, $15M revenue impact
- • GoMechanic — 200% membership growth, Malaysia launch
- • Fourzip — Custom GPS hardware, 10K+ vehicles
- • UTMStamp — Shipped in 13 days
- • AI orchestration pipelines in production
Gouresh Ramrakhyani
I've shipped 30+ applications and now build Voice AI agents that businesses own outright. At Pratilipi, I built semantic search across 10M+ records. At Fortunekit, I delivered across logistics, fintech, and edtech. Today I build AI infrastructure that runs without vendor lock-in.
- • Pratilipi — Semantic search, 10M+ records, SSR at scale
- • Voice AI Agents — On-premise, D2C order confirmation & support
- • Fortunekit Labs — 30+ apps across industries
- • Golf SaaS, fabric marketplace, security systems
- • Self-hosted AI infrastructure
Direct Access. No Runaround.
The two people who scope your product are the same two people writing the code. No juniors. No handoffs. No 'let me check with my team.' We've been building together since 2015.
What we've built.
And what it's doing right now.
ZYOD Platform
Factory OS and digital twin for a $24M ARR company. IoT on 700+ sewing machines.
▸ Processing production data across 1,000+ brands daily.
GoMechanic
70% CAC reduction, Malaysia expansion, strategic partnerships with Ola, Zoomcar, Kotak.
▸ Serving millions of car owners across India & Malaysia.
Pratilipi
Semantic search with NLP & vectorization. SSR Vue/Nuxt site. AI content trait extraction.
▸ AI analyzing content traits across millions of stories.
Fourzip Fleet Tracking
Custom GPS hardware at ₹700 vs ₹4,000 market. Bootstrapped from 4 to 30 people.
▸ 10,000+ vehicles tracked in real-time, daily.
Voice AI Agents
On-premise Voice AI for D2C brands. Order confirmation, customer support, lead qualification.
▸ Confirming orders and handling support calls. Autonomously.
UTMStamp
Email signature manager with UTM tracking. Built in public, live at utmstamp.com.
▸ Tracking clicks across email signatures, live.
Fortunekit Labs
5-year dev studio. Logistics, fintech, edtech, content. MEAN/MERN/React Native/Flutter.
▸ 30+ products running in production across industries.
Job Hunter Bot
AI / TelegramAI-powered job search + tailored applications. Autonomous.
AI Research Pipeline
Automation6 cron agents delivering competitive intel 3x daily.
Infew
Gamification SaaSBuilt together. COVID killed it. Learned everything.
LeadSnap
AI / AutomationBusiness card → GPT-4o Vision → Google Sheets in <30s.
Golf Course SaaS
OperationsFull operations platform for the golf industry.
Fabric Marketplace
ManufacturingSourcing platform for fabric manufacturing.
The honest answers.
You should try. Seriously. AI tools are incredible for getting a prototype running fast. But there's a reason Veracode found 45% of AI-generated code has security flaws. Production means real auth, real payments, edge cases your users will definitely find, and architecture decisions that determine whether you can scale or have to rewrite. We bridge that gap — we use the same AI tools, but we know what to keep and what to throw away.
Aman and Gouresh. Both of us. The people you talk to on the Coffee Chat are the same people writing code, designing the architecture, and building the GTM plan. No juniors. No handoffs. No "let me check with my team." That's the whole point.
That's exactly what the Rescue is for. We see this a lot — API keys in frontend code, no authentication layer, database queries that shouldn't be public. We do a 3-5 day assessment, then fix what matters. You don't need to start over. You need someone who knows what production actually looks like.
Both. Every engagement includes GTM thinking — because a product nobody uses isn't a product. The Partner retainer is specifically designed for "it works but no one's using it." Distribution is where most products die, and it's the most fixable gap.
100%. Everything — code, design, infrastructure, documentation. No licensing, no lock-in, no dependency on us. If you want to take it to another team tomorrow, you can. We'd rather earn your business by being useful than by holding your code hostage.
A 3-minute assessment on our site. You answer a few questions about what you're building, and we score your product across six dimensions — problem clarity, market validation, distribution, and more. You get a personalized report with specific recommendations. No email required to see your results.
Let's figure this out.
Whether you need a direction, a rescue, or a partner — it starts with a conversation.
Or skip straight to a Coffee Chat — 15 min, free, no commitment.
We take 2-3 projects at a time. March is open.